December 20, 2018

Seniors Village Named

A name has been selected for our Seniors Village with the assistance of our marketing agency The Sweatshop.

Altira was selected following research conducted by the agency. Altira loosely translates to “height” in Latin and “cutting edge” in Chinese. A focus group involved in the selection responded well to this name as it is a simple word that conjures thoughts of quality, sophistication, elevation and greatness. These are all features which project how we want our village to be viewed and operate.

With this information in mind, The Sweatshop have now created the Altira logo and are currently working on additional branding in preparation for sales to commence in the first quarter of 2019.